Privacy Policy

Last Updated: October 22, 2026

Welcome to service@fytriva. Protecting the personal information of our customers and website visitors is an important part of how we operate our business.

This website is owned and operated by Wuhan Senhongyi Trading Co., Ltd. ("we," "us," or "our"). This Privacy Policy explains how we collect, use, disclose, retain, and protect personal information when you browse our website, purchase general merchandise, communicate with our support team, or otherwise interact with our online services.

By using our website, you can review the privacy practices described below and learn about the choices available regarding your personal information.

1. Information We Collect

Depending on how you interact with our store, we may collect the following categories of information.

Personal and Contact Details

When you place an order, register an account, or contact us, we may obtain information such as:

• Full name

• Email address

• Billing and shipping addresses

• Telephone number

• Account information

• Customer service correspondence

Purchase and Transaction Information

We may collect order details, purchased products, transaction amounts, payment confirmation, shipping preferences, and purchase history.

Payment information is processed through the payment services used by our store. We do not require customers to provide complete payment card numbers through ordinary customer support communications.

Website Usage Information

When you visit our website, certain technical information may be collected automatically, including:

• IP address

• Device and browser information

• Pages visited

• Referral sources

• Shopping cart activity

• Website interactions

• Cookie and similar technology identifiers

Some of this information may qualify as personal information under applicable privacy laws.

2. Why We Process Personal Information

We use customer information for purposes connected with operating and improving our online store.

Order Administration

We process relevant information to confirm purchases, arrange order fulfillment, coordinate deliveries, provide shipment updates, and handle returns or refunds.

Customer Assistance

Contact details and order records help us respond to product questions, delivery concerns, payment inquiries, and after-sales requests.

Website Improvements

Information about website activity may be analyzed to improve navigation, product presentation, technical performance, and the overall shopping experience.

Fraud Prevention and Security

We may use information to identify suspicious transactions, protect customer accounts, investigate potential misuse, and maintain the security of our services.

Marketing Communications

Where permitted by applicable law, we may provide promotional information about our general merchandise and store updates.

Customers may withdraw marketing consent or unsubscribe using the instructions included in our promotional communications.

3. How We Share Information

We may disclose necessary personal information to service providers that assist with legitimate business activities.

These may include:

• E-commerce platform providers

• Payment processing companies

• Order fulfillment and logistics partners

• Shipping and delivery carriers

• Customer service providers

• Website hosting and technical support services

• Analytics and advertising service providers

• Professional advisers and authorities where legally required

The information shared depends on the services being provided and the purposes for which it is needed.

We do not disclose personal information to unrelated parties without an appropriate business purpose or other lawful basis.

Certain advertising-related disclosures may constitute a sale or sharing of personal information under applicable privacy legislation, even where no money is exchanged for that information.

4. Advertising and Analytics Services

Our website may use third-party technologies to understand website performance, assess advertising effectiveness, and display relevant advertisements.

Depending on the advertising services enabled for our store, these technologies may include:

AppLovin

Advertising technologies may be used to measure campaign performance, understand advertising interactions, and support relevant ad delivery.

Privacy information: https://www.applovin.com/privacy/

Meta Platforms

Meta technologies may help us measure advertising conversions, evaluate campaign performance, and understand interactions with advertisements on supported platforms.

Privacy information: https://www.facebook.com/privacy/policy/

Google Services

Google analytics and advertising technologies may be used to understand visitor activity, measure marketing performance, and improve the visibility of our products.

Privacy information: https://policies.google.com/privacy

The personal information processed by these providers depends on the tools installed, the settings applied, and the privacy choices available to visitors.

5. Cookies and Similar Technologies

Our online store may use cookies, pixels, and comparable technologies to support website functionality and analyze visitor interactions.

These technologies can help us:

• Maintain shopping cart contents

• Remember certain website preferences

• Support account and checkout functions

• Understand website traffic

• Measure advertising results

• Display relevant promotional content

Some cookies are necessary for essential store functions, while others support analytics or advertising.

Where required by applicable law, we provide appropriate choices regarding nonessential tracking technologies.

You may also manage cookies through your browser settings. Disabling certain cookies may affect the operation of some website features.

6. Information Security

We use administrative and technical measures intended to help protect personal information against unauthorized access, misuse, alteration, or disclosure.

These measures may include secure connections, account access controls, restricted administrative permissions, and security features provided by our e-commerce and payment service providers.

Although we take reasonable precautions, no electronic transmission or storage system can be guaranteed to be completely secure.

We encourage customers to protect their account credentials and contact us if they believe their personal information has been compromised.

7. Retention of Personal Information

We retain personal information for as long as reasonably necessary to fulfill the purposes described in this Privacy Policy.

Retention periods may depend on:

• Order fulfillment requirements

• Customer service needs

• Accounting and financial obligations

• Fraud prevention

• Recordkeeping requirements

• Applicable legal obligations

• Resolution of disputes

When personal information is no longer required, we take appropriate steps to delete, anonymize, or otherwise securely dispose of it, subject to applicable legal requirements.

8. Children's Privacy

Our online store is intended for general consumer shopping and is not directed toward children under the age of 13.

We do not knowingly collect personal information directly from children under 13.

If we discover that personal information has been collected from a child in circumstances prohibited by applicable law, we will take appropriate steps to remove that information.

Parents or guardians who believe a child has provided personal information may contact us at service@fytriva.com.

9. Privacy Rights and Customer Requests

Depending on your place of residence and applicable privacy laws, you may have rights concerning the personal information we maintain.

These rights may include:

• Requesting access to personal information

• Correcting inaccurate information

• Requesting deletion of eligible information

• Obtaining a copy of certain information

• Restricting or objecting to certain processing

• Withdrawing consent where processing relies on consent

• Opting out of certain advertising-related data disclosures

Some requests may be subject to identity verification, legal exceptions, or recordkeeping obligations.

To submit a privacy-related request, please email service@fytriva.com.

We will review requests and respond within the periods required by applicable law.

10. Privacy Rights for European Customers

Where the General Data Protection Regulation (GDPR) or related privacy laws apply, we process personal information based on an appropriate legal basis.

Depending on the circumstances, this may include:

• Performing a contract with the customer

• Complying with legal obligations

• Pursuing legitimate business interests

• Obtaining consent where required

Eligible individuals may exercise applicable rights of access, correction, erasure, restriction, portability, and objection.

Customers may also have the right to lodge a complaint with a competent data protection authority.

Privacy requests can be submitted to service@fytriva.com.

11. California Privacy Rights

California residents may have additional privacy rights under the California Consumer Privacy Act, as amended by the California Privacy Rights Act (CCPA/CPRA), where those laws apply to our business.

These may include:

Right to Know

Eligible consumers may request information about the categories and specific pieces of personal information collected about them.

Right to Delete

Consumers may request deletion of certain personal information, subject to applicable exceptions.

Right to Correct

Consumers may request correction of inaccurate personal information.

Right to Opt Out

Where applicable, consumers may request that their personal information not be sold or shared for cross-context behavioral advertising.

Right to Non-Discrimination

We will not unlawfully discriminate against consumers for exercising applicable privacy rights.

Where legally required, we will recognize qualifying opt-out preference signals and provide appropriate methods for exercising privacy choices.

California residents may submit privacy-related inquiries by contacting **service@fytriv