Privacy Policy

Last Updated: October 22, 2026

At service@fytriva, protecting customer privacy and handling personal information responsibly are important aspects of our business operations.

Our online store is owned and operated by Wuhan Senhongyi Trading Co., Ltd. This Privacy Policy describes how we obtain, use, share, store, and safeguard personal information when customers visit our website, explore our general merchandise and everyday essentials, place orders, or communicate with our customer service team.

We aim to maintain transparent information practices and provide customers with appropriate choices regarding their personal data.

1. Personal Information We Collect

To support our online retail services and provide a convenient shopping experience, we may collect several types of information.

Information Provided by Customers: When you make a purchase, create an account, or contact customer support, we may collect your name, email address, telephone number, billing address, delivery address, and relevant order details.

Payment and Transaction Details: Payments are handled through the payment processing services available at checkout. These providers process payment information using their respective security systems. We may receive transaction confirmations and limited payment-related details necessary to manage purchases, refunds, and payment inquiries.

Automatically Collected Information: When you browse our website, certain information may be collected through cookies and similar technologies, including IP addresses, browser characteristics, device information, visited pages, and website interactions.

2. How We Use Customer Information

Information collected through our website helps us operate our store and provide customer services.

Order Management: We use relevant information to confirm purchases, process transactions, arrange shipment of household products and everyday merchandise, and provide delivery updates.

Website Development: Visitor activity and technical information may be analyzed to improve website performance, product organization, navigation, and the overall shopping experience.

Customer Communications: We use contact information to provide purchase confirmations, respond to inquiries, and communicate important order-related information. Promotional messages may also be sent where permitted by law and consistent with your communication preferences.

Fraud Prevention: Certain information may be processed to identify potentially unauthorized transactions, investigate suspicious activity, and protect our website and customers.

3. Measures Used to Protect Information

We recognize the importance of protecting personal information against unauthorized access and improper use.

Secure Data Transmission: Our website and service providers may use HTTPS/TLS encryption and related security technologies to protect information transmitted through supported connections.

Access Management: Access to customer information is limited to authorized personnel and service providers who require that information for legitimate operational purposes.

Payment Security: Payment transactions are processed through third-party payment services that maintain their own security practices and applicable payment industry requirements.

While we take reasonable precautions, no online service or electronic data storage system can guarantee absolute security.

4. Information Sharing and Advertising Partners

service@fytriva may share certain customer information with service providers when necessary to operate our online business.

These providers may include payment processors, shipping companies, technology partners, customer service platforms, and advertising or analytics providers.

Information may be disclosed for purposes such as:

  • Processing and completing customer orders

  • Coordinating shipment and delivery

  • Providing customer support

  • Maintaining website functionality

  • Measuring advertising performance

  • Improving customer shopping experiences

  • Meeting applicable legal obligations

Advertising and Analytics Services

Depending on the technologies enabled on our website, we may use the following services:

We do not sell customer contact lists directly for cash. However, certain disclosures involving advertising technologies may qualify as the sale or sharing of personal information under applicable privacy laws.

Where required, customers may exercise their rights to opt out of such processing.

5. Cookies and Website Tracking

Our website may use first-party and third-party cookies, tracking pixels, and comparable technologies to support store operations.

These technologies may serve several purposes:

  • Remembering shopping cart contents and website preferences

  • Supporting account access and checkout functions

  • Understanding visitor interactions and website performance

  • Evaluating the effectiveness of marketing campaigns

  • Providing relevant advertisements through supported advertising networks

Customers can manage or restrict cookies through their browser settings.

Where required by applicable law, additional consent or opt-out choices will be provided for nonessential tracking activities.

Please note that disabling certain cookies may affect website features, including shopping cart functionality and account preferences.

6. Children's Personal Information

Our online store offers general merchandise and everyday consumer products and is not specifically directed toward children under 13 years of age.

We do not knowingly request or collect personal information directly from children under 13.

If we become aware that information has been collected from a child in violation of applicable privacy requirements, we will take appropriate measures to delete or otherwise address that information.

Parents or legal guardians may contact service@fytriva.com regarding potential concerns involving children's personal information.

7. Website Privacy Transparency and California Requirements

We aim to provide visitors with accessible information regarding our data collection and privacy practices.

Customers may generally browse publicly available product pages without creating an account, although certain technical information may still be collected automatically.

Our Privacy Policy is intended to remain accessible through our website's navigation or footer.

Browser-based privacy preferences, including qualifying opt-out preference signals where legally required, are handled according to applicable requirements and the privacy controls implemented on our store.

Traditional browser Do Not Track signals are not necessarily interpreted in the same way as legally recognized opt-out preference signals.

8. Privacy Rights for European Customers

Customers located in the European Economic Area may have certain rights under the General Data Protection Regulation (GDPR), where applicable.

Depending on the circumstances, these may include:

  • Requesting access to personal information

  • Correcting inaccurate or incomplete information

  • Requesting deletion of eligible personal data

  • Restricting certain processing activities

  • Objecting to particular uses of personal information

  • Requesting data portability where applicable

  • Withdrawing consent when processing depends on consent

Requests may be subject to identity verification and legally permitted exceptions.

To exercise an applicable privacy right, please contact our customer support team at service@fytriva.com.

9. California Consumer Privacy Rights

California residents may have additional privacy protections under the California Consumer Privacy Act and California Privacy Rights Act (CCPA/CPRA), where these laws apply.

Right to Know: Eligible consumers may request information about the categories and specific pieces of personal information collected, used, or disclosed.

Right to Correct: Consumers may request the correction of inaccurate personal information held by our business.

Right to Delete: Consumers may request deletion of eligible personal information, subject to applicable legal exceptions.

Right to Opt Out: Consumers may request that personal information not be sold or shared for cross-context behavioral advertising where such activities occur and applicable law grants that right.

Right to Non-Discrimination: We will not unlawfully discriminate against customers for exercising their applicable privacy rights.

Privacy requests may be submitted to service@fytriva.com. We will review and respond to eligible requests in accordance with applicable legal requirements.

10. Response to Data Security Incidents

We maintain procedures intended to help identify, investigate, and respond to potential security incidents affecting personal information.

If an incident occurs, we may take steps to:

  • Investigate the nature and scope of the incident

  • Identify the categories of information potentially affected

  • Implement appropriate corrective and protective measures

  • Notify affected individuals when required by applicable law

  • Communicate with relevant authorities where legally necessary

The timing and method of any required notification will depend on the applicable legal requirements and circumstances of the incident.

11. Email Marketing and Unsubscribe Requests

We respect customers' communication preferences and aim to maintain responsible email marketing practices.

Our promotional communications are managed according to applicable requirements, including relevant provisions of the CAN-SPAM Act.

Accurate Email Information: Marketing communications will use appropriate sender identification and subject lines that accurately reflect their content.

Unsubscribe Availability: Promotional emails will provide a clear method for recipients to request removal from marketing communications.

Processing Opt-Out Requests: Valid unsubscribe requests will be honored within the legally required timeframe.

Customers who unsubscribe from promotional communications may still receive essential messages relating to existing orders, payments, deliveries, or customer service matters.

12. Business Information and Privacy Contact

If you have questions about this Privacy Policy, wish to request access to personal information, or need assistance with a privacy-related concern, please contact us using the information below.

Brand Name:
service@fytriva

Legal Company Name:
Wuhan Senhongyi Trading Co., Ltd.

Registered Business Address:
Factory Building No. 5-215, No. 91 Hua Yuan Wan Er Street, Daji Street, Caidian District, Wuhan City, Hubei Province, China

Customer Support Email:
service@fytriva.com

Customer Service Phone:
027-69573316

Official Website:
https://fytriva.com

service@fytriva is owned and operated by Wuhan Senhongyi Trading Co., Ltd.

We may update this Privacy Policy when necessary to reflect changes in our business practices, technology services, or applicable legal obligations. Any revisions will be reflected by updating the date displayed at the beginning of this policy.